Podiatric Marketing and Practice Management

By Craig on February 11, 2015 in

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Podiatric Marketing and Practice Management is the original book written on podiatry practice management in 1988 by Barry Block, DPM who is the current editor of Podiatry Management magazine and PM News. The book still does have some relevant pearls and snippets that have an application today. It is occasionally available secondhand from some suppliers.

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Table of contents for Podiatric Marketing and Practice Management:
1. Establishing Goals
2. Selecting the Best Location
3. The Office Manual
4. The Telephone … Lifeline to Your Practice
5. Designing and Decorating Your Office
6. Computers in Podiatric Practice
7. Efficient Record Keeping
8. Equipment and Supplies
9. Hiring Employees
10. Training Employees
11. Delegating Responsibility
12. Motivating Staff
13. Salaries and Benefits
14. Dismissing and Unsatisfactory Employee
15. First Impressions – Getting to Know Your Patient
16. Making the Best Presentation
17. Making Your Patient Feel Comfortable
18. Your Fees (The Lifeblood of Your Office)
19. Patient Billing
20. Effective Collections
21. Malpractice Risk Management
22. Trends in Podiatric Medicine
23. Creating a Proper Image
24. Advertising vs Marketing
25. Patient Referrals
26. The Best Places to be Listed
27. How to Promote Your Practice
28. HMOs, PPOs, and IPAs
29. Making Effective Use of Your Time
30. How Much is Your Practice Worth?
31. Buying a Practice
32. Selling a Practice
33. Building a Sports Medicine Practice
34. Building a Podpediatrics Practice
35. Preceptorship Programs
36. Associateships
37. Partnerships
38. Ten Steps to Successful Retirement
39. Preventing Practice Burnout
40. Eight Steps to Continued Practice Growth
41. A Simple Formula to double Your Practice Growth

Book Details:
Title: Podiatric Marketing and Practice Management
Author: Barry Block
Publisher: ‎ Williams & Wilkins
Published: August 1, 1988
Language: ‎ English
Format: Paperback
Pages: 265
ISBN-10: ‎ 0683008528
ISBN-13: ‎ 978-0683008524

Other Podiatry Practice Management Books:


31 1/2 Essentials for Running Your Medical Practice	Feet First: Building Momentum Through Collaboration and Connection in Your Business and Personal Life	First Steps: A Guide to Setting Up and Running a Successful Podiatry Practice	It's No Secret...There's Money in Podiatry	Podiatric Marketing and Practice Management

Freedom Formula For Physicians: A Prescription for First-Class Financial Health for Doctors	ICD-10 Coding for Podiatry	The E-Myth Physician: Why Most Medical Practices Don’t Work and What to Do About It	The Podiatric Practice Manual: A Guide to Running an Effective Practice	Secrets of the Best-Run Practices

How to Run a One Minute Practice	Podiatry Prosperity: How to Market, Manage, and Love Your Practice	Someone Has To Be The Most Expensive, Why Not Make It You?	Podiatry Business Success Secrets: The Ultimate Guide to Building A Profitable Podiatry Practice That Works Without You	Big Little Business: Big Business Thinking to Help You Grow Exponentially

House Calls Startup Manual: How to Run a Low-overhead, High-profit Practice and Get Your Life Back	Medical Office Management	The Chiropractor’s Guide: 56 Proven Ways to Help More People, Have More Fun, and Make More Money	Selling Foot Health as Podiatry: Promoting Your Service to patients	The Podiatry Practice Business Solution: Everything You Need to Know to Flourish in Your Podiatry Business

The Business Side of Podiatry Revenue: Make More Money without Working More Hours	Management in Physical Therapy Practices	Secrets of A Million Dollar Practice: Proven Tactics to Grow Your Practice	Grow Your Clinic: And amplify your impact as a clinic for good