31 1/2 Essentials for Running Your Medical Practice is a book written for medical practices by two experts in podiatry practice management. 31 1/2 Essentials goes beyond textbook theory — the authors demonstrate their 50 years of combined experience in successful medical practices, offering every practice more control and profits, along with patient, physician and staff satisfaction. Getting right to the point and focusing on proven strategies, the podiatrists, Drs. Guiliana and Ornstein pack an entire practice management improvement program into a fast-reading guide you can finish today to help you start making positive changes tomorrow. There are 31 essentials concrete solutions that have been tested, refined and proven to make a difference by highly successful practices. Now, with 31 1/2 Essentials for Running Your Medical Practice, you can start using these same ideas to streamline your own practice, contain costs, defuse conflicts, boost reimbursement and increase physician, staff and patient satisfaction.
Table of Contents:
1. Subspecialties & Your Mission Statement: How patient demographics shape your practice
2. Choosing Your Office: How location affects your marketing and your practice s success.
3. The Business Plan: Creating the plan your bank will require and admire.
4. Choosing Your Corporate Structure: C-corp, S-corp, LLC, PC.
5. Developing A Budget: Your first year and every year
6. Hiring Your Staff: How many people should you hire and what skills should they have?
7. Leadership Skills: How to manage your staff and keep headaches to a minimum
8. Marketing Your Practice, Part I: Practical steps to getting the patient in the door.
9. Marketing Your Practice, Part II: Internal and external marketing and tracking your efforts
10. Writing Your Office Manual: Meeting your responsibilities as an employer
11. Office Dynamics: The EFF Words being EFFicient and EFFective with minimum EFFort
12. Motivating Your Staff: Trade perspiration for inspiration to get the most out of your employees
13. The Paperless Office: EMRs, digital equipment and health information technology
14. Remote Access: Working efficiently from home or on the road.
15. E-prescribing: Reaping the rewards of e-prescribing systems
16. Billing: The pros and cons of handling billing in-house or hiring a billing firm
17. Practice Assessments: from finances to client satisfaction why 7 vital assessments count
18. Controlling Overhead: Strategies for evaluating and controlling salaries, benefits and other expenses
19. Ancillary Services: A collaborative care model for offering secondary services
20. In-office Dispensing: Should you become a product retailer?
21. Patient Communication and Compliance: Getting your patients to follow their treatment plan
22. Plugging Revenue Leaks: 5 proven strategies for channeling small leaks back into the revenue stream
23. Time Management: Get off the gerbil wheel with new ways to enhance life within the practice
24. Expansion: what to consider before bringing on an associate or additional associates
25. Non-medical Malpractice Insurance Coverage: How to protect against other costly liabilities
26. Office Design: How successful practices integrate efficiency, storage and décor
27. Dealing with Stress: How to make sure your job doesn t kill you.
28. Effective Patient Scheduling: Tips on managing your caseload.
29. Collections: Tips for dealing with delinquent accounts.
30. Dealing with Difficult Patients: Communication and other tactics for defusing difficult situations
31. Balancing Your Personal and Professional Lives: Enjoying good business and good off hours, too.
Real-world success pearls that work for any healthcare practice
About the Authors:
John Guiliana, DPM, MS was previously the managing partner of a podiatry practice in Hackettstown, NJ. Dr Guiliano is currently the Medical Director for Podiatry at Modernizing Medicine. He holds a master’s degree in healthcare management and is a nationally-recognized professional speaker and author on medical practice management. He is a frequent contributor to Podiatry Management, Podiatry Today, and is author of Talking Practice Enhancement, an American Podiatric Medical Association news column.
Hal Ornstein, DPM, FACFAS serves as Chairman and Director of Corporate Development of the American Academy of Podiatric Practice Management and Consulting Editor for Podiatry Management Magazine. He has given over 200 presentations internationally and has written and been interviewed for over 250 articles on topics pertinent to practice management, patient satisfaction and efficiency in a medical practice. Dr. Ornstein has been in private practice for 18 years and serves as Medical Director of Affiliated Foot and Ankle Center, LLP with their main office in Howell, NJ.
Mark Terry is a freelance writer and editor specializing in the business of healthcare and physician practice management.
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Title: 31 1/2 Essentials for Running Your Medical Practice
Authors: John Guiliana, Hal Ornstein, Mark Terry
Publisher: Greenbranch Publishing
Published: October 1, 2010
Average Amazon.com review rating: 4.7/5
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