“Someone has to be the most expensive – why not make it you?” is the latest book from the business owner, entrepreneur, speaker and author, Andrew Griffiths. In the workshops that he was running all over the world, one of the single biggest issues that he encountered doing all of this was that so many business owners simply don’t charge enough for what they do. The issue isn’t getting more business, the issue is getting paid what they are worth. And of course, it’s not as easy as it sounds. In this book, Andrew Griffiths promotes the fact we all need to be charging what we are worth. Ideally, be the most expensive. But if you’re going to be the most expensive, you have to be the best. And that is the key fundamental principle of this book. The book is designed to inspire small business owners to start charging what they are worth. At the same time, it also addresses why we often don’t and what we need to do about it.
Written specifically for business owners, this book has a number of very clear outcomes:
- putting an end to the business owner struggle
- challenging your thinking about what you charge
- showing why being the cheapest is – without a doubt – the worst business strategy ever
- explaining why there has never been a better time to charge what you’re worth
- ideally, giving you the courage to become the best and most expensive at what you do.
This is a concept that works, regardless of the economic conditions, the industry you may be in or your geographic location. This will include podiatry practices, so those with the responsibility of running these practices should seriously considere this book.
There are 12 parts to “Someone Has To Be The Most Expensive, Why Not Make It You?” and over 60 detailed chapters:
Part 1 The BIG why.
Part 2 The world has changed – have you?
Part 3 There are many very good reasons to be the most expensive.
Part 4 How scared does this idea make you?
Part 5 So what does it actually mean to be the best?
Part 6 Does this concept really work for any kind of business in any market?
Part 7 Surely the online world is completely different? Or is it?
Part 8 Now we are convinced with the reasoning, we need some rules to work with.
Part 9 The process we need to follow.
Part 10 Now it’s time to rethink what we say.
Part 11 More ways to increase your credibility, trustworthiness and ‘buyablity’.
Part 12 This road is not for the faint of heart.
If you’re sick of not charging enough for what you do, of not having any money in the bank, of feeling the exhaustion of working incredibly hard but not getting where you want to go, then this is, without a doubt, the book you need to read – now.
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One of the greatest challenges facing business owners globally is that they simply don’t charge enough for what they do. And this leads to all kinds of nasty problems. There has never been a better time to put an end to this self-destructive business practice once and for all.
Book Details:
Title: Someone Has To Be The Most Expensive, Why Not Make It You?
Author: Andrew Griffiths
Publisher: Andrew Griffiths Enterprise Trust
Published: October 9, 2020
Language: English
Format: Paperback
Pages: 336
ISBN-10: 1922391514
ISBN-13: 978-1922391513
Average Amazon.com review rating: 4.5/5
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