In the book, Podiatry Business Success Secrets by Lorcan O’Donaile, the author shares how he built a podiatry business that allows him to see patient’s for only 5 hours a week, take 4 holidays a year and spend more time with his family and doing the things he loves, all while increasing his profits by over 400%.
Lorcan shares these secrets in the book:
Secret No 1. Great Clinical Skills Will Not Guarantee A Profitable Podiatry Practice.
Secret No 2. You Need A Business Mindset.
Secret No 3. You Need To Wow Them With Your Customer Service.
Secret No 4. Fix Your Leaky Bucket First.
Secret No 5. You Need A Robust Price Strategy.
Secret No 6. You Have Got To Know Your Numbers.
Secret No 7. Why Almost All Podiatry Clinics Are Wasting Their Money On Marketing.
Secret No 8. Always Use The Marketing Triad.
Secret No 9. Start With Internal Marketing, It’s Simpler By Far.
Secret No 10. Rock Your Podiatry Clinic With Amazing External Marketing.
Secret No 11. Staff, You Have To Learn To Love Them.
Secret No 12. How do I scale my podiatry clinic?
Secret No 13. Get A Podiatry Business Coach.
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About Lorcan O’Donaile:
Lorcan O’Donaile is an Irish Podiatrist and Health Business Mentor from Morepracticeprofits.com. Lorcan qualified from London Foot Hospital & University College London in 1998 and moved into private practice opening his own clinic, Achilles Foot Clinic, Cork, Ireland in 2005. He often guest lectures on Podiatry in Ireland and the business of Podiatry. Having made every possible mistake you can in running your own clinic he has gone on to study and apply business principles to his clinic. His clinic now runs as an automated business generating the profits that give him the freedom to decide if he will consult with patients or take time off to spend with his wife and small children.
Book Details:
Title: Podiatry Business Success Secrets: The Ultimate Guide to Building A Profitable Podiatry Practice That Works Without You
Author: Lorcan O’Donaile
Publisher: Independently published
Published: January 9, 2020
Language: English
Format: Paperback
Pages: 218
ISBN-10: 1655040588
ISBN-13: 978-1655040580
Podcast:
The author of this book, Lorcan O’Donaile, was a guest on Tyson Franklin‘s podcast, Podiatry Legends where he discussed the book.
Related Pages:
Practice management | More Practice Profits
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