Shoe Dog: A Memoir by the Creator of NIKE

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Shoe Dog A Memoir by the Creator of Nike
Shoe Dog: A Memoir by the Creator of NIKE
NEW YORK TIMES BESTSELLER

In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands.

Young, searching, fresh out of business school, Phil Knight borrowed fifty dollars from his father and launched a company with one simple mission: import high-quality, low-cost running shoes from Japan. Selling the shoes from the trunk of his Plymouth Valiant, Knight grossed eight thousand dollars that first year, 1963. Today, Nike’s annual sales top $30 billion. In this age of start-ups, Knight’s Nike is the gold standard, and its swoosh is more than a logo. A symbol of grace and greatness, it’s one of the few icons instantly recognized in every corner of the world.

But Knight, the man behind the swoosh, has always been a mystery. Now, in a memoir that’s surprising, humble, unfiltered, funny, and beautifully crafted, he tells his story at last. It all begins with a classic crossroads moment. Twenty-four years old, backpacking through Asia and Europe and Africa, wrestling with life’s Great Questions, Knight decides the unconventional path is the only one for him. Rather than work for a big corporation, he will create something all his own, something new, dynamic, different. Knight details the many terrifying risks he encountered along the way, the crushing setbacks, the ruthless competitors, the countless doubters and haters and hostile bankers—as well as his many thrilling triumphs and narrow escapes. Above all, he recalls the foundational relationships that formed the heart and soul of Nike, with his former track coach, the irascible and charismatic Bill Bowerman, and with his first employees, a ragtag group of misfits and savants who quickly became a band of swoosh-crazed brothers.

Together, harnessing the electrifying power of a bold vision and a shared belief in the redemptive, transformative power of sports, they created a brand, and a culture, that changed everything.

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“A refreshingly honest reminder of what the path to business success really looks like. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Here Knight opens up in a way few CEOs are willing to do. I don’t think Knight sets out to teach the reader anything. Instead, he accomplishes something better. He tells his story as honestly as he can. It’s an amazing tale.”—Bill Gates, one of his favorite books of 2016

“‘The best book I read last year. Phil is . . . a gifted storyteller.”—Warren Buffett

Book Details:
Title: Shoe Dog: A Memoir by the Creator of NIKE
Author: Phil Knight
Publisher: Scribner
Published: April 26, 2016
Language: ‎ English
Format: Hardback
Pages: 400
ISBN-10: 1501135910
ISBN-13: ‎978-1501135910

“A fresh historical perspective on one of the most profiled companies in the world…[Shoe Dog] builds characters of the people behind the brand.”–ESPN.com

See also:
Phil Knight Biography: The Nike Billionaire

Other Running Shoe Books:

Athletic Footwear and Orthoses in Sports MedicineThe Science of FootwearBiomechanics of Sports ShoesTread LightlyShoe Dog
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kicksologyAthletic Footwear The Comprehensive GuideWhich running shoes are for me?: A 10-step guide to evaluating any shoeThe Complete Handbook of Athletic FootwearThe Running Shoe Book
Kicksology: The Hype, Science, Culture & Cool of Running ShoesAthletic Footwear: The Comprehensive GuideWhich running shoes are for me?: A 10-step guide to evaluating any shoeThe Complete Handbook of Athletic FootwearThe Running Shoe Book
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All About Distance Running ShoesFaster Stronger Higher! How shoe brands create innovative footwear technology: Sport Science for the next Super AthletesSneaker Wars: The Enemy Brothers Who Founded Adidas and Puma and the Family Feud That Forever Changed the Business of SportsBiomechanics of Running ShoesHandbook of Footwear Design and Manufacture
Running shoe design for runners with overpronation of footNike: Better is TemporaryHow to Spot Fake SneakersRunning with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pac
Running shoe design for runners with overpronation of footNike: Better is TemporaryHow to Spot Fake SneakersSoled OutRunning with Purpose: How Brooks Outpaced Goliath Competitors to Lead the Pack

Related Pages:
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