Kicksology: The Hype, Science, Culture & Cool of Running Shoes is by Brian Metzler.
Kicksology is your all-access pass into the fascinating, colorful world of running shoes―and what makes up a perfect pair of kicks.
Sports journalist and veteran shoe tester Brian Metzler takes runners and kicksologists deep inside the $10 billion dollar running shoe industry with a behind-the-curtain look at what makes iconic running shoe brands tick. Kicksology follows a shoe from inspiration to store shelf to show how innovative ideas evolve into industry-wide trends and fads. Metzler tours shoe labs where scientists advance our understanding of shoes and running mechanics as well as the domestic and overseas shoe factories where the world’s favorite kicks are assembled.
A dedicated shoe nerd and running junkie, Metzler shares his love of great shoes in this fascinating look at the intersections of shoe culture and history, science and storytelling, intel from the innovators with on-the-ground insight from top runners.
Kicksology is filled with information as entertaining as it is surprising, tapping into the passion runners have for their kicks and feeding their curiosity about what makes a great shoe.
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“It takes a true running shoe geek to write an informative and entertaining book about running shoes. That’s who Brian Metzler is, and that’s what he gives us with Kicksology. Like the proverbial kid in a candy store, Metzler samples each new shoe―minimalist, maximalist, zero-drop, VaporFly, and so on―with unabated enthusiasm. He also interviews the researchers and designers behind each shoe to provide crazy stories and new insights we haven’t heard before.”
―Amby Burfoot, 1968 Boston Marathon winner, Runner’s World editor at large
About the editor of Kicksology: The Hype, Science, Culture & Cool of Running Shoes:
Brian Metzler is an author and a freelance journalist from Boulder, Colorado who covers running, running gear and shoe, and related sports. He is the founding editor and associate publisher of the Trail Runner and Adventure Sports magazines.
Title: Kicksology: The Hype, Science, Culture & Cool of Running Shoes
Author: Brian Metzler
Published: October 15, 2019
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