2003 – Company was founded in England by Wayne Edy
Based in Crook, County Durham, United Kingdom.
2003 – Runner’s World gave mudroc™ 290 ‘Product of the Year’
committed to natural running
The Arrow Shoc-Zone describes the difference in height between the heel of the shoe and the front of the shoe.
4 Arrow Shoc-Zone – 12 mm
3 Arrow Shoc-Zone – 9 mm
2 Arrow Shoc-Zone – 6 mm
1 Arrow Shoc-Zone – 3 mm
0 Arrow Shoc-Zone – 0 mm
- Relies on “natural running” for marketing (see: The Natural fallacy).
- Believe of company is to “The foot controls the shoe, not the other way around”; yet have design features (eg Dynamic Fascia Band) that do probably exert control on the foot.
- The research page on the Inov-8 website highlights a lot of research which is cheery picked providing a false balance. It has not been updated with subsequent research showing the opposite of what a lot of the older research shows.
Inov-8 Wikipedia Page (which has now been deleted as not considered notable enough; Wayback archive link to old Wikipedia page):
Minimalist Running Shoes | Natural Fallacy | Natural Running | Minimalist Running | Trail Running Shoes
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