Inov-8

Inov8 running shoes
https://bdaily.co.uk/business-in-sport/06-08-2015/japanese-sportswear-brand-acquires-durhams-inov-8/
2003 - Company was founded in England by Wayne Edy
Based in Crook, County Durham, United Kingdom.

2003 - Runner's World gave mudroc™ 290 'Product of the Year'
http://runrepeat.com/ranking/rankings-of-inov-8-running-shoes
committed to natural running

The Arrow Shoc-Zone describes the difference in height between the heel of the shoe and the front of the shoe.

4 Arrow Shoc-Zone – 12 mm
3 Arrow Shoc-Zone – 9 mm
2 Arrow Shoc-Zone – 6 mm
1 Arrow Shoc-Zone – 3 mm
0 Arrow Shoc-Zone – 0 mm


http://www.inov-8.com/new/global/News-Detail.asp?L=26&N=600
http://team.inov-8.com/2013/09/30/x-talon-190-review/
http://running.competitor.com/2014/06/shoes-and-gear/shoe-week-inov-8-ultra-290_105740
http://running.competitor.com/2013/09/shoes-and-gear/fall-2013-running-shoe-buyers-guide_82928/8
http://runblogger.com/2015/04/inov-8-race-ultra-270-trail-shoe-review.html
http://running.competitor.com/2013/09/shoes-and-gear/fall-2013-trail-running-shoe-review_84020/4
http://www.fellrunningguide.co.uk/inov-8-mudclaw-300-2015-review/
http://runblogger.com/2014/04/inov-8-oroc-280-trail-shoe-guest-review.html
https://podiapaedia.org/wiki/sports-medicine/individual-sports/running/running-shoes/inov-8/
http://www.optimalrun.com/inov8-f-lite-232-optimal-performance-shoe-for-runners-crossfitters/

Commentary:

  • Relies on "natural running" for marketing (see: The Natural fallacy).
  • Believe of company is to "The foot controls the shoe, not the other way around"; yet have design features (eg Dynamic Fascia Band) that do probably exert control on the foot.
  • The research page on the Inov-8 website highlights a lot of research which is cheery picked providing a false balance. It has not been updated with subsequent research showing the opposite of what a lot of the older research shows.
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External Links:
Inov-8 Website
Inov-8 Wikipedia Page (which has now been deleted as not considered notable enough; Wayback archive link to old Wikipedia page):

Related Pages:
Minimalist Running ShoesNatural Fallacy | Natural Running | Minimalist Running | Trail Running Shoes

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