ASICS are a footwear and sports equipment manufacturer headquartered in Kobe, Japan. ASICS is an acronym for the Latin phrase anima sana in corpore sano which can be translated as "a healthy mind in a healthy body". ASICS started out as Onitsuka Co Ltd in 1949 being founded by Kihachiro Onitsuka when he started making basketball shoes. In 1977 the ASICS Corporation was formed out of a merger between Onitsuka, GTO and JELENK. Since then they have grown to, according to Wikipedia:
In its 2006 fiscal year, ASICS generated 171 billion yen in net sales and 13 billion yen in net income. 66% of the company's income comes from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment. 49% of the company's sales are in Japan, 28% in North America, and 19% in Europe.
In 1953, they released their first running shoe, a Tabi split toe design and followed that in 1959, with the Magic Runner marathon shoe:The flagship running shoe, the Gel Kayano was first released in 1993.
Today ASICS uses 4 categories for their running shoes: Structured Cushioning, Cushioning, Trail, and Natural33
Built for the neutral runner
Built for the mild to moderate overpronator
Haglofs Running Shoes | Asics Gel Melbourne