Slazenger /ˈslæzɨndʒər/ is an English sporting goods manufacturer which concentrates on racket sports including tennis, cricket and hockey. Established in 1885, it is today one of the oldest surviving sporting brand names. Slazenger was founded in 1881 by  Ralph and Albert Slazenger
1959: Ralph Slazenger Jr. sells the family business to Dunlop Rubber.
1985: Dunlop Rubber is purchased by BTR plc, which forms a Sports Group combining Slazenger with the Dunlop Sport branded goods.
1996: BTR sells Dunlop Sport in a management buyout for £300 million - the buyout was backed by investment company Cinven. The new company is known as Dunlop Slazenger.
2004: CINVen sells Dunlop Slazenger to Sports Direct International for a reported £40 million, who in turn sold on the rights to the Slazenger Golf brand in Europe to JJB Sports.
Today, Slazenger is one of the world’s oldest surviving sporting brands.