Li-Ning Company Limited (Simplified Chinese: 李-宁 有限公司)(Pinyin: Li-Níng Yǒu Xiàn Gōng Sī) (SEHK: 2331) is a major Chinese athletic company which makes athletic shoes and sporting goods. Li-Ning branded products are targeted for consumers who participate in sports such as running, basketball, badminton, football, tennis and fitness. The company endorses a number of athletes and teams, both at home in China and abroad.
The company was founded in 1990 by Li Ning, a former Chinese Olympic gymnast. As of 2007, Li Ning remains the chairman of the company's board of directors.