Diadora

Diadora

Diadora is the only Italian athletic footwear and apparel manufacturer to still make some of its products in Italy[citation needed], a tradition that began in 1948 when the company's founder, Marcello Danieli, first began working in the trade as a young boy.

Danieli, helped by his wife, managed to successfully launch his first product, mountain climbing boots.[1] During the 1950s, a reputation for excellence and quality helped the company grow and become a familiar name throughout the Italian market.

The word Diadora comes from the greek διὰ δωρέα ”dia-dorea” Which means “to share gifts and honours”.

http://www.diadora.com
http://www.diadora.com/en/brand
http://www.diadora.com/en/history

http://en.wikipedia.org/wiki/Diadora

http://runningatom.blogspot.com.au/2013/04/the-new-diadora-running-shoes.html

 

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