The World’s First FootShape™ Zero Drop™ Racing Flat

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The World’s First FootShape™ Zero Drop™ Racing Flat
Press Release:
Altra Launches The Vanish-R
The World’s First FootShape™ Zero Drop™ Racing Flat

(Logan, UTFebruary 21, 2018) Introducing the Vanish-R, Altra’s first racing flat.

With a 14 mm stack height and weighing only 3.9 ounces, the Vanish-R has the lowest stack height and lightest weight of any Altra shoe.

“Unlike traditional racing flats that rob performance and comfort by crowding your toes, the Vanish-R allows for comfortable toe splay,” said Altra founder Golden Harper. “With this shoe, you get slipper-like comfort in a racing flat that is all performance.”

The Vanish-R is a chameleon—a road shoe, a fast flat or a technique training tool—all with Altra’s signature FootShape™ toe box and Zero Drop™ platform. The lightweight, breathable knit upper will keep you dry and comfortable, while the built-in Propel Plate™ push-off feature helps you spring forward to delivers maximum energy return from footstrike to toe-off. This shoe is great for serious runners to have in their arsenal to use on speed work and shorter runs to strengthen feet and improve technique.

“Altra’s distinctive FootShape toe box is ideal for a racing flat — it allows the big toe to straighten out, for a faster, more powerful toe-off and more natural stability,” said Harper. “Our balanced, level cushioning, known as Zero Drop, provides two performance benefits in a go-fast shoe. First, it allows for deeper loading of the spring system of the lower leg, allowing for a more explosive push off. Second, it makes the foot to land closer to the body, reducing ground contact time, so the muscles don’t have to work for as long on each step.”

Color options are black, yellow/gray, electric blue, racing red and neon yellow/pink in unisex sizing, so you have your choice of any color.

The Altra Vanish-R retails for $100 and is available now on or at your local specialty running retailer.

About Altra:
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.


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Page last updated: Mar 1, 2018 @ 1:43 am

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